Web Conferencing: 4 Frequently Asked Questions

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Have you been thinking of buying a web conferencing solution, but you keep holding off?

Perhaps you’re not convinced it would add value to your business?

Or maybe you think you can use Skype, Google Hangouts or FaceTime for free instead?

Whether you’re struggling to grasp the unique advantages web conferencing software brings to the table, or simply want to learn more about what it can do, this article is for you. Read on for the answers to four frequently asked questions about web conferencing. 


What Is Web Conferencing Software?

Web conferencing software allows multiple users in different geographical locations to see the same screen and interact with each other in real time.

It makes it possible to schedule and conduct meetings, deliver presentations, hold webinars and training or otherwise communicate with a group of people simultaneously without the need for everyone to be physically present in the same place. 

But, Can’t I Use Skype, FaceTime or Google Hangouts For That?

No, not really.

Let us explain.

Like web conferencing software, video calling services such as Skype, Google Hangouts and FaceTime allow users to interact in real time even if they’re in different countries.

But while they’re great for the occasional quick call, they’re simply unsuitable for heavy business use.

For one, the number of simultaneous participants allowed is low. And in FaceTime’s case, group video chats aren’t even possible.

It’s also quite common to encounter technical issues. Google Hangouts is particularly notorious for choppy audio, frozen video and dropped connections.

These issues can lead to constant interruptions, miscommunication and much frustration for all parties involved. On an especially bad day, holding your web conference could become next to impossible.

Most importantly, however, web conferencing software is tailored specifically for business and engineered to make group communications run more smoothly, efficiently and securely. This means your meetings will be more productive and, ultimately, much more effective. 

What Are Some Of The Advantages Of Web Conferencing Software?

There are several reasons why it makes sense to invest in a web conferencing solution.

For one, web conferencing software has superior video and audio quality. This makes holding or attending a web conference a far more pleasurable experience. Your connection is much less likely to drop, too.

Secondly, unless you’re chairing a meeting or leading a presentation, you often won’t need to download an app or install any software. Joining a web conference is as easy as opening a link in your browser window. This means you can attend and participate in a web conference from practically anywhere, including a public computer.

You can also record web conferences and store them in the cloud. This makes it a breeze to refer back to what was said at a given meeting should the need arise. And if someone is unable to attend an event live, they can always check out the recording later. No excuses.

Finally, because web conferencing software is specifically tailored for business, it has a host of features that help the process run smoothly and replicate the experience of a physical meeting quite closely. These include scheduling and calendar integration, file sharing, note taking and even electronic hand-raising (for voting and Q&A sessions). If you’re using a basic video calling app, you’ll need a bunch of third party apps to do all this. 

Is Web Conferencing Software Secure?

A reputable web conferencing solution will take your privacy and security very seriously. At a minimum, it will authenticate participants and encrypt all your communications, including any files you share during a conference.

The best web conferencing solutions will also offer more advanced security features, such as access to meetings via a unique URL. This will ensure that your meeting or conference cannot be accessed by third parties who aren’t supposed to be there. 

The Bottom Line

Web conferencing software is more than just a way to make video and audio calls over the internet. It’s also a great productivity tool.

Choose wisely, and you’ll maximize your resources, save time and significantly reduce - or even eliminate - the many logistical headaches involved in organizing a meeting or other group event. What’s not to love?  

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